If a picture is worth 1000 words, then a 1 minute video filmed at 24 frames per second is worth 1,440,000 words. This makes a 1 minute video 9600 times more effective than 1 minute of talking at 150 words per minute.
On this page, did you first notice the video playing below or the words on this page? Chances are you heard the sound and immediately wanted to know where it was coming from.
The video is about an event called The Amazing Race for the Human Race that is based on the United Nation's Millennium Development Goals. I could tell you that it's an adreniline-pumping, unforgettable experience, but the video gives this impression much better than words.
When a screen moves, everything else is suddenly less important. Sights and sounds hooks us and transport us to new places. The final destination is limited only by the vision of the producers and their ability to accomplish their goal.
If a video is working, it feels simple and seamless. It almost feels like it must have been easy to make. But to make this impression, every moment has been carefully orchestrated throughout the creative process. The first step is to identify the desired outcome and the next step is to create a plan that will make it happen. Success requires clear vision, creativity, and specialized skills.
If you have an idea, Just Creative can help you successfuly move it from your imagination to the screen with high quality innovation and leadership.